Blog

Notes on PR, media and communications.

What I’ve learned working with founders, executives and communications teams across technology and Web3.

Public Relations

What tech founders get wrong about PR

Most founders ask for coverage. The better question is what they want people to believe.

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Web3

Community metrics are easy to inflate and hard to fake when it matters. Here is what to measure instead.

15 Oct 2025 · 6 min

SEO & Content

AI answer engines reward the same things good editors always did. Here is the practical version.

28 Aug 2025 · 4 min