Web3
Web3 community strategy that actually works
Beyond the Discord headcount.
Kevin Goldszmidt · 15 October 2025 · 6 min read
Headcount is a vanity metric
A Discord with 40,000 members and eight active contributors is not a community. It is a mailing list with worse deliverability.
What to measure
- Weekly active contributors
- Retention across a launch cycle
- Proportion of support handled by members
Moderation is strategy
The tone of the first fifty messages after an incident sets expectations for the next year.
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